S.A.F. is the company, “Southern as Fuck” is our way.
We are the misfits, the square peg in the round hole, the outcasts, the lover and fighter. We strive to BE KNOWN & to BE FREE so we can BE THE REVOLUTION. With this simple message we want it to be the drive behind the culture we share with you.
We are rebellion peering through the looking glass of life, liberty and the pursuit of happiness. Our products are not designed to define the wearer, but to be defined by the wearer. You are, we are Southern as Fuck.